INTRODUCING PRE-WASH
Get a head start on wash day with a quick and refreshing deep clean. Pre-Wash breaks down buildup, oil and dirt with breakthrough detergent-free micellar technology and prebiotics that balance the scalp microbiome—massage into dry hair for a nourishing pre-cleanse in just three minutes.
INTRODUCING PRIMER
Wait, before you pick up that blow-dryer! Prep and protect with our moisturizing leave-in mist that smooths, detangles and shields strands from hot tools and UV rays. Primer is weightless and helps other products work harder, setting the stage for easier (and more effective) everyday styling.
THE NEW WASH METHOD
These two new products work hand-in-hand to bring out the best in New Wash—and your hair. Start with Pre-Wash to gently remove buildup and clarify the scalp. Then cleanse with New Wash, our revolutionary replacement for traditional shampoo and conditioner. Finish with Primer to keep your hair safe, silky and ready for whatever style comes next.
What everyone is saying
New Wash has been a revelation.
“I have coloured hair and have always invested in expensive products for coloured hair. It does not damage my color in any way and my hair is as soft as if I was using conditioner. I am delighted.” | Jo W.
All I can say is WOW!
“I was very skeptical about ordering New Wash because I have tried almost every product out there for my fine, thin hair and most of them were disappointing. I tried New Wash Original a few days ago and could not believe how soft and full my hair was, and even today, day three of no washing, it still looks good.” | Linda Breed
I am SO thrilled with this product.
“I have very fine, soft curly gray hair, and have a cupboard full of products as I am always trying to find just the right product (and am always let down). Well, I am happy to say I found it.” | Sandra Chicoine
I love it.
“I have natural curly hair and I am in my 60s, so keeping my hair moist is really important. My daughter gave me my first one for Christmas and said, ‘Mom you’re going to love this,’ and I do.” | Joy Lowe
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