New Wash Starter Set for Dry Hair
Meet the perfect starter set: New Wash Rich cleansing cream for dry hair types and our massaging scalp brush. New Wash is a first-of-its kind, custom formula that cleans and conditions without harsh foams and damaging detergents found in traditional shampoos. Simplify your routine and replace both your shampoo and conditioner. The luxurious result? Your healthiest and happiest hair ever.
- New Wash Rich - 8 oz
- Massaging scalp brush
- Extends time between washes by restoring the natural balance of your scalp
- Protects hair color with gentle cleansers that don’t strip the scalp
- Formulated with clean ingredients and no detergents, sulfates, parabens, or silicones
- Restores natural shine
- Helps reduce flakes and scalp irritation
- Cleanses, hydrates, and moisturizes
- Fights frizz and promotes volume
- Silicone brush bristles are soft enough to feel great—yet stiff enough to do the job: promote blood circulation for more vigorous hair growth and less hair loss and remove dandruff and impurities
New Wash Rich
Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
“Thanks to this miraculous product I now - finally - love my hair.”
India Knight, The Sunday Times
Gentle ingredients, luxurious results
Aloe Vera
Cleanses, soothes, and balances pH on even the most sensitive scalps.
Evening Primrose
Nourishes and removes oil and buildup without stripping the scalp.
Jojoba Seed Oil
Conditions, softens, and adds brilliant shine to all hair types.
Sunflower Oil
Hydrates and protects strands with high levels of Vitamin E.
simplify your haircare
Frequently asked questions
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
You can wash your hair daily or whenever you'd like. It’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
New Wash cleans hair with a custom blend of essential oils and gentle, naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please subscribe to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
New Wash should help. A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.
